George F. Ellis

George Forbes Ellis was a cattleman, pioneer in the field of beef cattle production, and a published writer.

In 1947, under the ownership of the Keeney family of Lubbock, Texas, Ellis did pioneering work in the field of production testing in commercial cattle operations.

In 1948 he inaugurated the ranch's testing program working with John H. Knox and others at the New Mexico State University Animal Husbandry Department.

He was interested in increasing the weight-gaining potential of the annual calf crops and improving the type, quality and conformation of the ranch's output.

[3] In May 1970, Ellis retired from the Bell coinciding with the change of ranch ownership from the Keeney family to William Lane of Connecticut.