George Joseph (born September 11, 1921) is an American billionaire businessman who founded the general-line insurance firm Mercury General Corporation in Los Angeles.
[1] After he graduated, he took a job with the Occidental Life Insurance Company in Los Angeles, California as a systems analyst.
Noting that many of his customers would inquire about other lines of insurance (auto, property), Joseph proposed for Occidental to expand its offerings.
Mercury offered auto insurance policies with differing rates, based on a driver's record and experience, a first in the industry.
[1] Joseph remains actively involved in the operations of Mercury Insurance as the chairman of the board, but the CEO of the company is now Gabriel Tirador.