[6] In the fall of 1897, George Weston unveiled his new "Model Bakery" bread factory at the corner of Soho and Phoebe streets in Toronto.
[10] By 1899, in a single month, the Model Bakery delivered 231,650 three-pound loafs, more than double the factory's original output, with bread now shipped to 38 cities and towns outside of Toronto.
[7] Two years later, the Model Bakery was supplying over 100 towns across Ontario with its bread, "as far east as Prescott, as far west as Windsor, and up to North Bay.
At the first annual Canadian Master Bakers' Association, held September 1902 in Toronto, George Weston delivered the concluding address on the topic of "Bookkeeping methods as applied to the baking trade".
In addition to being a business figure[18] and churchman,[19] George Weston also became a municipal politician, winning election as alderman on Toronto city council.
Weston, who in one campaign ad promoted himself as "The Businessman's Candidate",[20] served four successive one-year terms representing Ward Four from 1910 to 1913.
George Weston Limited struggled through World War I's supply shortages and remained profitable.
One photograph, taken in front of the Weston's Biscuit Factory, showed delivery wagons with banners that read, "For Our Soldier Boys Fighting in France."
The eldest son Garfield Weston volunteered for overseas duty as a "Sapper" in the Canadian Expeditionary Force from 1917 to 1919.
Garfield toured the British biscuit factories and came away convinced that a similar, high quality product could be successfully manufactured and marketed in Canada.
On his return from war in 1919, Garfield Weston rejoined his father's firm and he soon began taking on managerial responsibilities, first promoted to company vice president and then general manager.
In October 2008, the Ontario Heritage Trust unveiled a provincial plaque commemorating George Weston at the site of his former Model Bakery bread factory in Toronto.