[1] Pouilly-Fuissé consists of five villages, southwest of the commune of Mâcon, in the central French wine-making region of Burgundy.
[citation needed] Duboeuf helped on the family vineyard growing up, cranking the manual grape crusher when he was just six.
He began bottling Beaujolais to meet a customer's commission, and went on to form a syndicate of 45 local growers, the Ecrin Mâconnais-Beaujolais.
He was almost single-handedly responsible for popularizing the annual Beaujolais nouveau phenomenon, and won awards for his wines.
The company's wine labels are easily recognizable by their use of colorful flower images and the distinctive Duboeuf insignia.