It notably staged an anti-immigration rally on Tbilisi's David Agmashenebeli Avenue in 2017 and took part in the 2018 Georgian protests against the drug liberalization.

[18] The movement organized its first "March of Georgians" demonstration on 14 July on the Tbilisi's David Agmashenebeli Avenue and it was attended by several thousands of people.

[19] Georgian March responded by initiating a counter-protest of their own where the group physically assaulted the protestors and threw various objects such as eggs, bottles, and brooms at them, injuring several people.

[16][20] Gia Korkotashvili, one of the leaders involved in the scandal, responded by downplaying the seriousness of the comments, stating that they were just profane expressions and not threats.

The protests culminated in the demonstrators attacking Gabunia and injuring Rustavi 2 journalist Davit Eradze, which was then followed by the arrest of several members of the said groups.

The demonstration was called to support the Georgian Orthodox priest in Marneuli who opposed the state renovation of the monument on the grounds of Narimanov being Bolshevik and allegedly playing a significant role in Georgia's territorial losses during the Soviet period.

[28][29] A further protest was held by Georgian March on 4 June 2020 at the disputed Georgian-Azerbaijani territory near the David Gareji monastery complex.

The protests resulted in Bregadze being interviewed by the Georgian Security Service for enflaming "racial discrimination and [the] kindling of ethnic strife".

[31] In September 2018, another key figure of Georgian March, Lado Sadghobelashvili announced about his departure from the movement, citing disagreement on "personal and political views".

[7][16][39] Since its creation, the movement has rallied around the topics of immigration, elite corruption, anti-establishment sentiment, anti-foreign influence, national identity, family values, anti-multiculturalism, and anti-liberalism.

The party has positioned itself as a protector of the Georgian Orthodox Church and has frequently referred to Muslims as the enemies of the country's Christian identity.

[43] Georgian March staged campaigns against the Jewish billionaire philanthropist George Soros and considers him and his institution to be among the main perpetrators of the spread of what they describe as "perversion".

[4][7] The movement has accused the Soros Foundation of financing pride events as well as allocating $220 million for the sabotage the Georgian Orthodox Church.

It has condemned the foreign-funded NGOs for "pursuing a foreign interest within the state, intervening in sovereign governance, and hindering the democratic development of Georgia".

[40] In addition, organizations affiliated with Georgian March claimed that there is a link between 5G and COVID-19 pandemic, appealing to people attending Easter liturgies to switch off their phones in order to prevent "cancer-inducing radiation caused by 5G aerials".

The groups have argued that the outbreak is related to Wuhan being one of the first cities in the world to test 5G and that 5G frequencies are to blame for the deaths in the pandemic instead of the virus.

[7] The party is against both Georgia's European Union and NATO aspirations and considers it the biggest threat to the country's Christian values and ethnic homogeneity.

In relation to Russia, Bregadze announced the importance of the "careful" policy and said that only through this approach can Georgia reintegrate its Russian-backed separatist republics of Abkhazia and South Ossetia.

[44][41] The Georgian March has been frequently categorized as pro-Russian by the media and the reports such as that published by the Estonian Security Services claiming to have uncovered financial connections between the movement and Russia.

[19] The group distances itself from the accusation and insists that they see ideological partners not in Russia, but with recent Western right-wing populist movement including Marine Le Pen's National Rally, the Freedom Party of Austria, and leaders like Matteo Salvini, Trump, and Orban.