He then began a petition on Change.org titled #GetMenOnMakeupCampaigns, calling on major beauty brands like Superdrug, Boots, Rimmel and Maybelline to start including men in their make-up campaigns to bring down hate crime.

[21] Due to the effects of Tirzepatide on Aldous' body, he had to receive high-level Cognitive behavioral therapy and in December 2024 was taking Sertraline and Propranolol.

[20] In December 2024 Aldous appeared on LBC[25] with Matthew Wright and in January 2025 on Good Morning Britain[26] with Kate Garraway, Adil Ray and Dr Amir Khan to discuss his experience on Mounjaro.

[28] In 2016, British clothing brand Jacamo (owned by N Brown Group) were accused of gender stereotyping after posting an advert on Twitter showing a model next to a "real man".

In 2016 Aldous spoke out about the verbal abuse he received in the streets of his hometown Great Yarmouth for wearing make-up online whilst encouraging other men to embrace traditionally female cosmetics.

[43][44][36] Aldous released a statement with Sky News on their segment called "The Point:" discussing men wearing make-up and the gender divide that exists within the beauty space.

Aldous urged men to stop letting social conventions dictate who can paint their faces and how, and to enjoy the true freedom of expression.

He also stated that he would train so much that he would feel faint due to the lack of calories he was consuming at the time and urged people to not starve themselves to lose weight or to meet expectations.

[10][52] Aldous stated he thought he was going to die[53][54] and is now calling for online pharmacies like LloydsPharmacy where his Mounjaro was approved,[55] to carry out stricter checks when issuing prescriptions for weight loss medication.