The programme is currently presented by Susanna Reid, Kate Garraway, Charlotte Hawkins, Ranvir Singh, Richard Madeley, Ed Balls, Adil Ray and Robert Rinder.

[4] From 6 January 2020, the first half-hour features Hawkins, Garraway or Singh reading the day's headlines, joined at 6:30 am by two of the main anchors, and although this format was suspended during the COVID-19 pandemic in the United Kingdom, it later returned on 31 August 2020.

[7][8] Viewers are encouraged to engage with the show through digital platforms such as Facebook and Twitter, and there are regular competitions which the audience can enter, usually presented by Andi Peters.

[14][15] Between 13 June and 11 July, the show reported on the 2014 FIFA World Cup, with Fletcher presenting highlights and reactions live from Brazil.

[16] On 19 September 2014, the show was extended to 10:00 am to provide coverage on the 2014 Scottish independence referendum, with Reid and Shephard presenting live from Edinburgh.

[21][22] On 25 March 2016, a fire occurred in an ITV production office, causing the presenters and crew to evacuate shortly before the programme went on air.

A standby tape was played as a substitute for the first 30 minutes of the programme and Dinner Date was then shown for the remainder of Good Morning Britain's airtime.

On 9 November, the show was extended to 9:25 am again to cover the results of the 2016 United States presidential election, with Reid and Morgan live in New York City, Singh in Washington, D.C., and Hawkins in the studio.

On 26 January 2018, a special edition of the programme was broadcast, focused on a worldwide exclusive interview with US President Donald Trump.

Morgan and Reid returned on 16 April, broadcasting live from Television Centre for the first time, with a new studio and updated opening titles.

On 28 June 2018, ITV aired a special edition of the programme entitled Good Evening Britain following the England vs. Belgium World Cup football match, with live reactions, debates and analysis, presented by Morgan and Reid.

[29] On 6 January 2020, ITV Daytime announced that Good Morning Britain would be broadcast for an additional half an hour, with a new finishing time of 9:00 am, due to the cancellation of The Jeremy Kyle Show.

On 21 January 2020, the show was accused of racism and received over 1,500 Ofcom complaints after Morgan made comments relating to a Chinese dairy advert, in which he said, "He's using ching chang chong milk".

[33] This led to several public figures including footballer John Barnes and politician Sarah Owen, separately criticising both Morgan and the show for ignoring racism.

On 8 July 2020, Morgan and Reid announced they would be taking an extended break of six weeks over the summer, with Shephard, Ray, Hawkins, Singh and Garraway (who had been absent from the show due to her husband Derek Draper being admitted to intensive care with COVID-19)[40][41] presenting in their place.

On 12 July 2020, it was announced that Lorraine would start production again, meaning that Kelly would no longer present the final hour of Good Morning Britain, and the show would subsequently return to its previous finish time of 9:00 am.

On 3 February 2021, Morgan and Reid hosted a special edition of the programme in memory of Captain Sir Tom Moore who died the day before from a battle with pneumonia and COVID-19.

[49] Later the same day, it was announced by ITV plc that Morgan had "decided it was the time to leave" Good Morning Britain and would be doing so immediately.

[50] Morgan stated the following day that he had "had time to reflect" on his comments on the programme and still didn't believe what Meghan had said, citing his right to "freedom of speech".

On 19 December 2021, ITV confirmed that, in an effort to keep presenters and staff safe amidst growing concern about the Omicron variant, Good Morning Britain was extended by an hour to finish at the later time of 10:00 am, with the final hour hosted by Andi Peters (stand in for Lorraine Kelly) and titled Good Morning Britain with Lorraine.

Good Morning Britain aired two special episodes on Saturday 10 and Sunday 11 September 2022, in reflection of the death of Queen Elizabeth II.

[54] In May 2023, Reid and Shephard presented a special Saturday edition of the show to mark the build up to the coronation of King Charles, live from Westminster Abbey.

A day later, a short apology was issued in which Singh said “In yesterday’s news when we reported on the memorial events in Auschwitz, we said six million people were killed in the Holocaust, but crucially failed to say they were Jewish.

In February 2017, it was announced that The London Studios, where Good Morning Britain is broadcast, would be closed for some years beginning in 2018 as ITV decided to go through with demolishing the building and having it rebuilt.