About 10 years later, Ratners was one of the biggest jewellers in the world.

[3] However, due to several ill-advised jokes from Ratner during his 1991 speech to the Institute of Directors at the Royal Albert Hall, Ratners went into bankruptcy.

[4] In 2003, after re-establishing Ratners under the new name of Signet Jewelers, Gerald Ratner founded online business Gerald Online[5] in collaboration with SB&T, a Mumbai-based jewellery Export Company.

[6] Gerald Online ceased trading in approximately 2014.

Gerald Online presented itself as selling jewellery directly from its factory, claiming that this resulted in lower prices.