Gerber Baby

The introductory offer gave each consumer six cans of the canning company's soup and strained vegetables for a dollar in exchange for the name of a favorite grocer.

The idea was to stress the nutritional value of Gerber's baby foods and the time and money saving advantages over buying by prescription.

[8] Earlier, one poll conducted in the United States showed that many people thought that the Gerber Baby became someone famous, such as Humphrey Bogart, Elizabeth Taylor, or Ernest Borgnine.

[5] Of note, in the beginning of February 2018, Gerber selected a baby affected by Down Syndrome for its advertising campaign,[9] and received praise and appreciation from many sources.

[10] In 2022, Gerber chose a baby born with a limb difference, and matched the $25,000 cash prize with a donation to March of Dimes.