Good Housekeeping is an American lifestyle media brand that covers a wide range of topics from home decor and renovation, health, beauty and food, to entertainment, pets and gifts.

[9] Famous writers who have contributed to the magazine include A. J. Cronin,[10][11] Betty Friedan,[12] Frances Parkinson Keyes,[13] Clara Savage Littledale,[14] Edwin Markham,[15] Somerset Maugham,[16][12] Edna St. Vincent Millay,[16][12] J. D. Salinger,[17] Evelyn Waugh,[16] and Virginia Woolf.

The formal opening of the headquarters of the GH Institute – the "Model Kitchen", "Testing Station for Household Devices", and "Domestic Science Laboratory" – occurred in January 1910.

[19] In April 1912, a year after Hearst bought the magazine, Harvey W. Wiley, the first commissioner of the U.S. Food and Drug Administration (1907–1912), became head of the Good Housekeeping Research Institute and a contributing editor whose "Question Box" feature ran for decades.

Its first director was Dorothy Cottington Taylor who ran the "a highly organised laboratory for testing and investigating every kind of household appliance, method, and recipe" for sixteen years.

[21][22] After the passage of the Federal Food, Drug, and Cosmetic Act of 1938, Assistant Secretary of Agriculture Rexford Tugwell sought to promote a government grading system.

In 1939, the Federal Trade Commission filed a complaint against Good Housekeeping for "misleading and deceptive" guarantees including the Seal, and "exaggerated and false" claims in its advertisements.

As Hearst's deputy, Head would make decisions on his behalf about not just editing, but also buying for him St Donat's Castle, expensive art objects, and three giraffes for his zoo.

[27][28] Published by Independent Media, and described as "a resource for women who take care of their homes, raise children, have successful careers and help others", Novy Ochag recorded a digital readership of 13 million in October 2023.