Gert-Johan Coetzee

In 2006, at the young age of 19, Coetzee was named South Africa's Most Promising Designer at the Cape Town Fashion festival.

His couture designs are worn at all major fashion events including the Durban July Handicap, J&B Met, SA Music Awards, Huisgenoot Skouspel, You Spectacular and Miss World.

He subsequently also dressed soap opera star Arianna Zucker (Days of Our Lives) in 2012,[9] and Kelly Rowland, (in 2013, at the 40th anniversary of the Ms Foundation for Women in Beverly Hills, in honour of its founder Gloria Steinem.

[10] Coetzee has a long list of high-end clients and celebrities including such notable figures as Revlon Ambassador Bonang Matheba, Pabi Moloi, Tamara Dey, Lira, Liezel van der Westhuizen, Cindy Nell, Terry Pheto, Tatum Keshwar, Kerry McGregor, Louise Carver, Doreen Morris as well as several influential women in politics and African royalty.

He collaborated with the Vaal University of Technology on the technical side, to render and print three-dimensional embellishments to incorporate into the garments.

[14] Coetzee believes in "fashion with a conscience" and is known for using his platform and voice as a celebrity designer in the media to bring attention to social issues, mainly concentrating on women.

Coetzee first launched this concept in September 2012 when he met Thando Hopa, a prosecutor with the National Prosecuting Authority, who has albinism and whom he convinced to become the face of his new collection.