Following World War I, Vienna experienced extreme devastation and deprivation which radicalized architects and designers.
[1] The original Gesellschafts- und Wirtschaftsmuseum (GeWiMu) existed from January 1925 until it was suppressed by the Austrofascists in February 1934.
[4] In 1928 Neurath recruited Gerd Arntz from Düsseldorf to lead the Art and Design team there.
Arntz was originally unsure about whether to take up the job offer, but thanks to the encouragement of Franz Seiwert he accepted and was soon joined by Peter Alma and Augustin Tschinkel, both also associated with the Cologne Progressives, the art group Seiwert and Arntz had set up.
This evolved out of Neurath's desire to produce informational material which was understandable regardless of the language skills of the onlooker.