[2] On 27 April 2009, Giants Live was named the official World's Strongest Man Qualifying Tour for 2009–2011, replacing the Strongman Super Series.

Giants Live was licensed the exclusive rights by IMG Sports Media, the creator and owner of the World's Strongest Man competition.

Significantly, Giants Live offered an opportunity for strongmen who had previously been affiliated with the IFSA to return to World's Strongest Man.

With the dissolution of the IFSA and the beginning of Strongman Champions League, many previously IFSA-affiliated athletes returned to competition at World's Strongest Man..[3] The first 2009 qualifying event took place on 17 May at the Mohegan Sun Casino Arena in Uncasville, Connecticut.

[4] Giants Live is a collaboration between IMG Media and Power Productions UK owned.