Gimmick

[1][2] When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors.

For example, toothbrushes are often given certain gimmicks, such as bright colors, easy-grip handles, or color-changing bristles, in order to appear more interesting to consumers.

Slash's top hat, Angus Young's schoolboy uniform, makeup used by KISS, and deadmau5's mouse helmet are examples of such gimmicks.

[8] In 1992, the British division of The Hoover Company launched a disastrous promotional campaign which promised free airline tickets to purchasers of its appliances.

In one case, the stocks of matches carried in a vehicle caught fire killing two sales reps and seriously injuring another.