Giovanni Battista Giorgini

The boy grew up in a cultured and cosmopolitan environment, and he undertook classical studies at the University of Pisa with the intention of pursuing a diplomatic career.

Due to financial difficulties, they had to move again in 1936 to a location down the street on the Lungarno Corsini that had extra rooms they rented to students of Smith College.

Giovanni Battista Giorgini took the initiative to organize the "First Italian High Fashion Show" at his private residence in Florence at Villa Torrigiani.

The prêt-à-porter designers were Emilio Pucci, Giorgio Avolio, Baroness Clarette Gallotti of La Tessitrice Dell'Isola, and Marquise Olga di Grésy of Mirsa.

Giorgini's resourcefulness, the quality of the products, the buyers' reputation, and the support of some journalists like Irene Brin, who as Italian editor for Harper's Bazaar advertised the event overseas, decreed its success.

[4] Beginning in 1952, two seasons of fashion shows per year (one in January and the other in July) were organized in the historic parade of the Sala Bianca of Palazzo Pitti in Florence with the stylists Sartoria Antonelli, Roberto Capucci, Vincenzo Ferdinandi, the Atelier Carosa, Giovanelli Sciarra, Polinober, Germana Marucelli, the Sartoria Vanna, Jole Veneziani and sixteen companies presented sportswear and boutiques.

In the 1960s, Giovanni Battista Giorgini succeeded in conquering the Japanese market, selling Italian creations to Isetan, one of the most important department stores in the country.