Giuseppe Pagano

[2] He worked alongside Edoardo Persico, Anna Maria Mazzucchelli, Giulia Veronesi, Giancarlo Palanti, Mario Labò, Agnoldomenico Pica and Giulio Carlo Argan and together they transformed the home and decoration magazine into a key platform for architectural and political debate.

[3] From the late 1920s, Pagano had adopted a rationalist position, influenced by Futurism and the European avant-gardes – he became an architect caught between the theory and practice of Fascist Italy whose approach advocated for a triad of Unity, Abstraction and Coherence.

[4] He had a significant[clarification needed] career as a writer and defender of rationalist architecture in the press, especially Casabella, whose name he soon changed from La Casa Bella when he became director of the magazine in 1933 along with Neapolitan art critic Edoardo Persico.

Pagano and Persico revolutionized[clarification needed] the graphic format and used their editorial position both to call to arms like-minded colleagues who believed in the power of architecture to transform modern like and to violently criticize those who reduced it to an ‘aping of styles’.

He directed the VI Triennale of 1936, together with the painter Mario Sironi and designed a new Entry Pavillion, an extension to the Palazzo dell'Arte (the Architecture or New Pavilion), subsequently demolished due to bomb damage in the Second World War.

Pagano's position in the Fascist party and prestige among architects, as well as the diversity of cultural production under Benito Mussolini's Fascism, allowed him to openly criticize some of the regime's constructions as "bombastically rhetorical", from the pages of Casabella.

[13] Palazzo Gualino office building, Turin (with Gino Levi Montalcini), 1928–29, for the financier Riccardo Gualino Sist School, Turin, 1931 Villa Colli, Rivara (with Gino Levi Montalcini), 1931 Entry in Santa Maria Novella Railway Station competition, Florence, 1933 Furniture and interiors for Il Popolo d’Italia offices, Milan, 1934.

Physics building, Città Universitaria, Rome, 1935 Boarding School Biella, 1936 Bocconi University, Milan, 1941 (with engineer Gian Giacomo Predaval), including Sarfatti Building Rivetti Wool Mills, Biella, 1942 (with engineer Gian Giacomo Predaval) Project for the re-planning and urban renewal of Via Roma, Turin (with Gino Levi Montalcini, Ettore Sottsass and others), 1931 Master plan of E42 (with Marcello Piacentini, Luigi Piccinato, Ettore Rossi and Luigi Vietti), 1937 Green Milan (Milano Verde) Project, Master plan for Sempione-Fiera area (with Franco Albini, Ignazio Gardella and others), 1938 Horizontal City Project, Milan, 1940 (with Marescotti and Diotallevi) Pavilions at Turin International exposition, 1928: Gancia company, Festivals and Fashion, Hunting and Fishing, Navy and Air Force, Mines and Ceramics.