A728 road

[6] The construction of the EERR link is intended to provide an 'inner circle' connecting the new section of M74 at Polmadie Road with the M8 at Provan.The route of the EERR was planned as early as 1965 by the then Glasgow Corporation after the Glasgow Inner Ring Road proposals originating from the Bruce Report, and was originally a continuation of the Stirling Motorway (which would be realised as the M80) which would have run directly south beyond the interchange with the Monkland Motorway (the present-day M8) at Provan Gas Works.

A planning application was submitted for the southern section of the EERR, named the Clyde Gateway, in October 2005, but the winning of Host City for the 2014 Commonwealth Games provided the necessary impetus.

[7] Construction of phase 3, linking north from the A89 Parkhead Bypass to the M8 at Provan along a disused railway line, was planned to commence after the 2014 Commonwealth Games.

[7] In January 2016, Glasgow City Council approved the construction of this 0.9 miles (1.4 km) phase with works then expected to start in 2018[9] and to be complete in 2021, at an estimated cost of £60 million.

It crosses over the M74 motorway without linking to it, as well as over the West Coast Main Line railway, then turns southeast as Aikenhead Road, passing the east side of the Govanhill district.

Irrespective of whether Polmadie Road is officially the A728, technically the GEERR does not connect to the motorway under that name, instead this ends at Shawfield Stadium, with the section of new road between the stadium and Hutchesontown (skirting around the reconstructed Oatlands neighbourhood with the motorway junction halfway along) labelled as part of the A730, which in the other direction continues south-eastwards to Rutherglen.

The '75' bus service, one of the primary routes by the major operator in the region, First Glasgow, runs along the entire length of the 'old' A728 in both directions from the point of passing Caledonia Road Church (coincidentally also the location of the company's headquarters and depot since 2014).

2012 view of the newly-opened Glasgow East End Regeneration Route from its junction with the A74 (London Road) looking northwards towards Gallowgate (with the Provan Gas Works beyond)
2012 aerial view of the road's route from the east, from the point of it crossing the River Clyde at Rutherglen Bridge (top left), running through Dalmarnock , passing Celtic Park and terminating north of Parkhead at Duke Street (bottom right)