A 2020 Graeme Armstrong novel, The Young Team, narrated by a gang member in the local dialect, focuses on the 'ned culture' of the region in the early 21st century (albeit set in Airdrie, North Lanarkshire a few miles east of Glasgow rather than in the city itself).
[9][10] Armstrong, who had been inspired by the style used by Irvine Welsh for Trainspotting – written in the similar but distinct accent of Edinburgh[11] – struggled to have his novel published and was advised to mitigate the use of the dialect to appeal to a wider audience, but refused to compromise the authenticity of the characters' voices.
[14] Many working-class speakers use the SSE system when reading aloud, albeit with different qualities for the vowels.
[17][18][19] Popular television comedies using the dialect include Rab C. Nesbitt, Chewin' the Fat, Still Game,[20] Burnistoun and Limmy's Show.
The same situation occurred with another Loach film, 2002's Sweet Sixteen, based in the town of Greenock which has a local accent virtually identical to that of Glasgow,[21][22] and with the 2010 release Neds set in the city.
[27] Researches suggest the use of English speech characteristics is likely to be consequential on the influence of London and south east England accents which feature prominently on television.
[28][29][30][31] The linguist John C. Wells, a critic of the media reporting on Estuary English, has questioned whether Glasgow is being influenced by Cockney speech.