Glenelg (or Glenelg Intrigue) is a location on Mars near the Mars Science Laboratory (Curiosity rover) landing site (Bradbury Landing) in Gale Crater marked by a natural intersection of three kinds of terrain.
Furthermore, the name is a palindrome, and as the Curiosity rover is planned to visit the location twice (once coming, and once going) this was an appealing feature for the name.
[3] The original Glenelg is a village in Scotland which on 20 October 2012 had a ceremony, including a live link to NASA, to celebrate their "twinning" with Glenelg on Mars.
[4] The trek to Glenelg will send the rover 400 m (1,300 ft) east-southeast of its landing site.
One of the three types of terrain intersecting at Glenelg is layered bedrock, which is attractive as the first drilling target.