He became known in the UK in 2000 for creating the controversial television endurance show Touch the Truck, which was described by the Sunday Times as "the worst tv idea ever".
He later became a senior member of the Creative team where he conceived and designed their primetime comedy and gossip show MTV Hot.
In 2000 he produced and directed Hellraisers, a documentary on notable bad boys Oliver Reed, Keith Moon and Richard Harris.
Their output also included Bravo series I Predict a Riot and Virgin One's Rageh Omaar's Crime Invasion as well as the documentary The Real Dirk Diggler about the seventies porn star John Holmes.
[3] It was at Vashca that he co-created the existential endurance show Touch The Truck and sold the format across the world.
In 2014 his novel My Little Soldiers, a romantic comedy about a man with infertility issues, was published by Piranha Press.