It is typically issued by a large multinational corporation or sovereign entity with a high credit rating.
[1] By offering the bond to many investors, a global issuance can reduce borrowing cost.
These bonds are usually issued by large multinational organizations and sovereign entities, both of which regularly carry out large fund-raising exercises.
By issuing global bonds, an issuing entity is able to attract funds from a vast set of investors and reduce its cost of borrowing.
For example, a global bond issued in the United States will be in US Dollars (USD), while a global bond issued in the Netherlands will be in euros.