The term was used as early as 2003 as a way to challenge the normativity of a white majority or Eurocentric perspective, through Rosemary Campbell-Stephens' work on leadership preparation within the school sector.
[1] Its proponents argue that terms like "ethnic minority" marginalize the skills, the ways of thinking, and the lived experiences of those from African, Asian, indigenous, Latin American, or mixed-heritage backgrounds.
[10] Advocates of "global majority" argue that the term "visible minority" creates a racialized group, in contrast with the white Canadian population.
This led to the creation of the UK government "Commission on Race and Ethnic Disparities," which concluded in March 2021 that the term BAME was "unhelpful and redundant.
[17] Likewise, the American University in Washington, DC offers a general education undergraduate course on the subject that focuses on developing countries.
[20] "Global majority" has been seen as a way to highlight race-related psychological processes and to place greater emphasis on less prominent voices in white-dominated spaces.