The track was released on November 30, 2016 through Rhythm Zone and Avex Music Creative Inc. in three physical formats—two CD's and a DVD bundle—and for digital consumption.

The song was written by Kotake Masato, composed by Lisa Desmond, Erik Lidbom and Maria Marcus, and produced by Exile's Hiro.

It is the final single to feature Dream member Erie Abe, whom left the band on December 31 that same year.

received positive reviews from music critics, who commended the tracks mixture of genres and production, with compliments aimed towards their incorporation of the Japanese Neo Girls concept.

In order to promote the single, E-girls performed in the accompanying music video, which was directed by Daisuke Ninomaya, and features the band exemplifying the respective concept into the visual; for example, the girls utilize various Japanese cultures.

[4] The song was written by Kotake Masato, composed by Lisa Desmond, Erik Lidbom and Maria Marcus, and produced by Exile's Hiro.

[6][7][8] According to a contributing editor of CD Journal, they felt that the single presented an "edg[ier]" dance sound, and also noted elements of Westernized contemporary R&B music.

[6] Similarly, a staff editor from Tokyo Girl Update believed the track "mashed hip-hop and rock" sounds together, and managed to keep within the concept of E.G.

is the third single after "E.G. Summer Rider" and "Pink Champagne" to include vocals from all remaining vocalists from E-girls; these are members Shizuka, Aya and Ami from Dream, Karen Fuiji and Ruri Kawamoto from Happiness, Reina Washio from Flower, and original E-girls member Yuzuna Takebe.

[11] The track was released on November 30, 2016 through Rhythm Zone and Avex Music Creative Inc. in three physical formats—two CD's and a DVD bundle—and for digital consumption.

[5][12] A special One-Coin edition was made available on their website with limited pressings, only including the single and a promotional trading card that ranged from 20 different kinds.

[13] Furthermore, a flyer was placed inside the jewelcase that gave access to exclusive merchandise that was available on the band's website.

A contributing editor of CD Journal was positive in their review, commending its mixture of sounds and instrumentation.

[9] Despite enjoying the track and its B-side "Bon Voyage", Sou of Arama Japan felt the packaging and concept was "unoriginal".

It debuted at number 29 on the Japan Hot 100, solely based on streaming and searches on various social media outlets, but fell out the following week.

[27] On the week of its availability, the single re-entered the chart and opened inside the top ten at number five, its final peak position, but started to descend quickly.