"Pink Champagne" is a song recorded and performed by Japanese collective unit E-girls, taken as a single from their fourth studio album E.G. Crazy (2017).

The track was released on August 10, 2016 through Rhythm Zone and Avex Music Creative Inc. in three physical formats—two CD's and a DVD bundle—and for digital consumption.

The concept for "Pink Champagne" was to emphasize a more cooler, sexier and edgier sound than their previous single "E.G. Summer Rider", which was described by Rhythm Zone as fun and poppier.

In order to promote the single, E-girls performed in the accompanying music video, which was directed by Shigeaki Kubo, and depicted the band in various club-like locations.

[8] According to the girls website, Rhythm Zone marketed the single to showcase a "cool[er]" sound and appeal, whilst "E.G. Summer Rider" emphasized a more "pop" approach.

A special One-Coin edition was made available on their website with limited pressings, which only included the single and a promotional trading card that ranged from 20 different kinds.

[13][14] On November 16, LDH confirmed that "Pink Champagne" will be included on the group's fourth studio and debut concept album, E.G. Crazy, released on January 18, 2017; the single will be listed on the "E.G.

Additionally, he/she complimented its production and highlighted all three original songs—the title track, "Bad Girls", "Cowgirl Rhapsody"— amongst the group's best work.

[22] Based on a six-day statistic, "Pink Champagne" entered the weekly chart at number two, selling 66,028 copies; Keyakizaka46 occupied the top spot again, whom sold 323,066 units with their single.

[26] As of November 2016, "Pink Champagne" has sold 71,535 physical units in Japan, with Oricon ranking it as the 76th best-selling release that same year.

[34] "Pink Champagne" was certified gold by the Recording Industry Association of Japan (RIAJ) for physical shipments of 100,000 units, the band's first single to do so.

[H] During the chorus sections, it has the girls dance in a large multi-colored club room that features LED screens and neon-lit infrastructure similar to the one in "E.G. Summer Rider".

"[39] Throughout the video, the E-girls members were situated in various rooms and locations that had them dance to the song, with exceptions of the vocalists which only captured shots of them singing through the verses:[36] In order to promote "Pink Champagne", it was used on two commercials throughout Japan; it was first featured as the theme song to the Japanese Lawson lottery show, and secondly included as the theme song to Samantha Thavasa hand-bangs; the campaign, titled "Samantha Thavasa meets E-girls", featured members Kaede, Harumi Sato, and Karen and Shuuka Fujii.

[8] Additionally, E-girls performed the single on two Japanese television shows; the first being on July 31, 2016 at Shibuya Note, whilst the second at Music Fair on August 6.