The authors and owners of the blog are writers Jessica Morgan and Heather Cocks, who met when they were working as recappers for the website Television Without Pity, then known as Mighty Big TV.
Subsequent winners have included Aubrey O'Day (2009), Amber Rose (2010), Taylor Momsen (2011), Vanessa Hudgens (2012), Justin Bieber (2013), Miley Cyrus (2014), Kim Kardashian (2015, 2016), Keke Palmer (2017), Bella Thorne (2018), Rita Ora (2019), and Dascha Polanco (2020).
Morgan and Cocks co-authored The Fug Awards, which features a number of "honors" offered to the worst offenders in celebrity fashion, along with commentary similar to that found on the site.
[2] It has also been mentioned in Vanity Fair, Elle, Business Week, Harper's Bazaar, the Chicago Tribune, and Newsweek, among others.
The Fug Girls also appeared on Season Three, Episode Five of All on the Line, a Sundance channel series,[5] offering feedback to struggling fashion designer Brooke Rodd.