GoCompare.com Limited, trading as Go.Compare (formerly GoCompare from 2017 until 2022, and GoCompare.com until 2017, styled as GO.COMPARE) is a Welsh financial services comparison company based in Cardiff, Wales.

[9] In December 2017, GoCompare announced the acquisition of MyVoucherCodes, one of the UK's largest online voucher code sites, in a £36.5m deal.

[13] On 19 August 2009, the company launched an advertising campaign featuring a fictional Italian tenor called Gio Compario, played by Wynne Evans.

[15] In response to this reaction, Go Compare deliberately subverted the campaign in July 2012 by running a series of adverts where celebrity guests such as Sue Barker, Jimmy Carr, Stuart Pearce, Ray Mears, Louie Spence and Stephen Hawking lined up to "silence" the character of Gio Compario.

[18] In September 2007 the company admitted that, on one occasion, an unlawful breach of privacy had taken place with regard to the passing on of data provided by customers.

[21] In August 2019 the company received criticism from road safety organisations after debuting an advert depicting the Gio Compario character crashing into a tree and flipping over.