He initially started a company that delivered printed messages on roses called Roses by Design, but moved into vouchers after he found he was making more money promoting others products rather than his own and noticed there were no coupon sites in the UK.

In the first half of the decade they also expanded to France, Germany, and United States, and then to Italy, Spain, and Netherlands.

[2] In June 2014, after suffering a significant drop in revenue from £8m to £4.5m due to Google Algorithm changes,[3] he sold parent company Markco Media to Monitise for £55m in an all-shares deal, including earnouts.

[8][9][10] In July 2017, Monitise, the parent company of MyVoucherCodes was acquired by US financial services provider Fiserv.

[citation needed] In December 2017, UK price comparison website GoCompare.com announced it was buying MyVoucherCodes for £36.5m.