[4] Founded in 2010, by Travis Katz and Ori Zaltzman, by 2014 the company was the fifth most visited travel-planning site in the United States.
[2] The platform employed artificial intelligence to allow users to research and book destinations and places to go, including hotels, restaurants, bars and attractions in more than 60,000 destinations, and its community of users could share reviews and pictures from their own travel experiences.
It allowed users to research and book hotels, restaurants, and activities at destinations around the world, reading reviews from its community of travelers and browsing photos.
[11] In September 2014, the platform debuted a feature called "Gogo This Week" which showcases handpicked events happening that week in large destination cities including Silicon Valley, San Francisco, Los Angeles, San Diego, New York City, and London.
[5] Travis Katz had previously served as the senior vice president and GM, International for social media site MySpace,[13] and Ori Zaltzman was the lead architect for Yahoo!
[19] After identifying that almost 44 percent of the site's users were coming from Europe, the company established a European headquarters in London in April 2012.
[2][11] The company launched a redesigned mobile app in 2014 in response to users increasingly using the service for local discovery, rather than simply travel planning.
[22] The new site design also included a revamped company logo and a new “Tribes” feature that helps users filter places based on what is popular among people with similar interests such as foodies or adventure-seekers.