Located behind The Taj Mahal Palace Hotel next to Regal Cinema,[1] it is renowned for its cheap alcoholic beverages (mostly beer)[2] sold almost at retail value[3] (i.e. without the extra charges added to alcoholic beverages in Mumbai if they are consumed in restaurants).
Because of its low prices it is popular with the students[4] of institutes in the area, achieving cult status with them.
[5] However, it is also frequented by journalists, lawyers, researchers and businessmen who work in the South Mumbai area.
[6] The restaurant seating is divided into two levels - the upstairs (airconditioned) section and the downstairs (non-airconditioned).
With an emphasis on functionality rather than aesthetics, the lack of decoration is reportedly part of "its charm".