After Austereo merged with Triple M, KZFM was sold to Wesgo in 1995 to comply with Trade Practices Commission laws that allowed one organisation to only own two radio stations in the same market.

[8] On 7 October 1991, the KZFM branding was replaced with a new name of Gold 104 with a revamped playlist predominantly of hit songs from the 1960s and 1970s, under the banner "Good Times, Great Oldies".

After the change in ownership with the Australian Radio Network, Gold became stable enough to re-build its market position, and return much of its heritage style from its days as 3KZ to the on-air presentation of the station.

The original Gold 104 presenters were Shawn Cosgrove, Liz Sullivan, Gavin Wood, Craig Huggins, Bruce Neels and Phil Baildon.

On 2 January 2025, The station has refresh the new on-air presentation with the new logo and the new slogan called "Just Great Songs" and now adds more artist on hits from the 1980s, 1990s, 2000s and 2010s.