[7][8] In 2018, SM Investments acquired the 34% stake of Goldilocks Bakeshop, months after its full acquisition deal fell.

It later made Goldilocks its subsidiary by acquiring the bakeshop chain's majority stake in 2021.

[2] In 2024, Goldilocks announced plans to launch 60 more stores to finish the year with 986 branches.

[9] In 2019, it was reported that there are at least 900 full-service stores in the Philippines,[9] 6 in Thailand, 10 in California and 1 in Nevada, United States, and 2 in Canada.

The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders.