From the very first issue, Goodliffe (as he preferred to be called) gave the magazine the cover tag line of "The Only Magical Weekly in the World".

Goodliffe was a man of strong views and the magazine became the arena of many controversial debates about magic and magicians, sometimes initiated by the readers themselves through their contributions and letters.

[3] After Goodliffe's death, Davenports (one of London's oldest family run magic shops) and Rabbi Sam Gringras (Magico of New York) put together a rescue package and the magazine continued its publication uninterrupted.

[1][4] Over the decades the magazine not only included articles from its regular readers but also from television magicians such as David Nixon, Wayne Dobson, Paul Daniels and Jerry Sadowitz.

"[8] For some, this statement made it appear that Lees was taking the blame for the magazine's demise and articles were written in his defence by people, such as John Helvin.