It is intended to be watched before bed, and is based on the TV sign-off animation, Goodnight Kiwi.
[2] To promote the series, Hilary Barry and Jeremy Wells got into bed together on an episode of Seven Sharp and read a bedtime story to each other.
[4] Wells was nude in the bed, which brought some criticism although the majority of people found it funny.
It was made 25 years after Goodnight Kiwi stopped being displayed on television sign offs.
On the Christmas episode, Prime Minister Jacinda Ardern read Hairy Maclary from Donaldson's Dairy.