The company has a unique focus of harvesting resin-saturated deadhead logs from rivers that loggers felled in the 1800s, which sank due to their high resin content.

[1] The interior of the reclaimed logs is typically preserved by the tree's resin.

[1] In 1976, George Goodwin began as a master carpenter and home builder.

After a diver friend gave him antique long leaf pine logs found in the Suwannee River for his own project, the idea to reclaim logs from rivers was expanded into a sawmill operation in Micanopy, Florida.

The company provides both river-recovered and other sustainable kiln-dried[3] wood flooring, stair millings and lumber that meets the Florida Green Building Coalition and Leadership in Environmental and Engineering Design (LEED) standards.