Google Programmable Search Engine allows creators to select what websites will be used to search for information which helps to eliminate any unwanted websites or information.

Google AdSense results can also be triggered from certain search queries, which would generate revenue for the site owner.

[4][non-primary source needed] Provided as part of the original service, subscribed links were discontinued on 15 September 2011.

[citation needed] Topics are specific areas of search, which can be developed by people with knowledge of a certain subject.

[6][non-primary source needed] Currently, there is a limited number of topics that Google is wanting to develop, namely Health, Destination Guides, Autos, Computer games, Photography and Home Theater.