[8][9][10] It was publicly launched on September 25, 2013, with some added retailers but still restricted to San Francisco and Silicon Valley.
[11] Apps for Android and Apple smartphones were announced the same day; using these enables customers to use their loyalty accounts.
[9][10][15][16][17] Delivery began with Prius sedans in Google Shopping Express livery, about 50 cars as of August 2013[update], when the service was available in 88 ZIP codes.
[18] The fleet was later expanded to include Ford Transit vans,[19] and the company announced it might use bicycle and on-foot delivery in some areas.
[18][22] The service displays a map of the merchandise pickup and delivery locations, and attempts to use the nearest available outlet,[17][18] although not always successfully.