Launched in 2011 as part of the Google Play product line, the service offers search and discovery of video titles across multiple streaming services, including rental or purchase options, alongside watchlist features for accessing titles from eligible devices and platforms.

The Google TV mobile app can download video for offline watching.

[23] With several video titles available in HD,[24] Google added a 4K Ultra HD video option for select titles in December 2016,[25] and began offering content in 4K HDR quality in the United States and Canada in July 2017.

[40] The full country list includes: Albania, Angola, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Belize, Benin, Bolivia, Bosnia-Herzegovina, Botswana, Brazil, Burkina Faso, Cambodia, Canada, Cape Verde, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Finland, Fiji, France, Gabon, Germany, Greece, Guatemala, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kyrgyzstan, Kuwait, Lao People's Democratic Republic, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Malaysia, Mali, Malta, Mauritius, Mexico, Moldova, Namibia, Netherlands, Nepal, New Zealand, Nicaragua, Niger, Norway, Oman, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Rwanda, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Trinidad and Tobago, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, the United Kingdom, the United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Zambia, Zimbabwe [40] Also, TV shows are only available in: Australia, Austria, Canada, France, Germany, Japan, Switzerland, the United Kingdom, the United States.

[40] Google TV app is available in: Albania, Angola, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahrain, Belgium, Belarus, Belize, Benin, Bolivia, Bosnia-Herzegovina, Botswana, Brazil, Burkina Faso, Cambodia, Canada, Cape Verde, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Fiji, Finland, France, Gabon, Germany, Greece, Guatemala, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kyrgyzstan, Kuwait, Lao People's Democratic Republic, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Malaysia, Mali, Malta, Mauritius, Mexico, Moldova, Namibia, Netherlands, Nepal, New Zealand, Nicaragua, Niger, Norway, Oman, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Rwanda, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Trinidad and Tobago, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, the United Kingdom, the United States, Venezuela, Vietnam, Zambia, and Zimbabwe.

[40] The Google TV service offers options to rent or buy movies and television shows in various video resolutions including SD, HD and UHD, depending on geographic as well as devices and platform availability.

Users can't download videos onto a Google TV device.

Google sets default ordering and selections for streaming services based on app popularity, installed apps, user saved services, and contractual agreements with Google's partners.

[46] If a user is signed in with their Google Account and Web & App Activity is turned on, Google makes recommendations based on several factors which include:[47] A user can set or update content preferences by rating the followed suggested titles.

[32] This includes the following platforms and devices:[49] The service can be used with access to content through the YouTube app available on media players including the following: Select smart TVs and streaming devices have Google TV interface built-in.