[5] The guarantee includes Google customer support, available 7 days a week, and added assistance if the order is late, if something is wrong with the shipment, and to simplify the return and refund process - regardless of the seller.

], additional shopping capabilities will be rolled-out and tied into other Google products and platforms in order to simplify a shopper's buying journey.

[citation needed] Created by Craig Nevill-Manning[6] and launched in December 2002, Froogle was different from most other price comparison services in that it used Google's web crawler to index product data from the websites of vendors instead of using paid submissions.

It subsequently extended the practice to France in October 2010, Italy, the Netherlands, and Spain in May 2011, the Czech Republic in February 2013 and Austria, Belgium, Denmark, Norway, Poland and Sweden in November 2013.

Google justified the move by stating that it would allow the service to "deliver the best answers for people searching for products and help connect merchants with the right customers.

On June 27, 2017, the European Commissioner for Competition, Margrethe Vestager, fined Google €2.4 billion for breaching EU antitrust rules.

It first began in Germany and the United Kingdom, followed by France, Italy, the Netherlands, Spain, then the Czech Republic and finally Austria, Belgium, Denmark, Norway, Poland and Sweden.

A total 418 million citizens of the European Economic Area are claimed to have been deprived of the full benefits of competition, genuine choice and innovation.