Googlefight

Googlefight was a website that output a comparison of the number of search results returned by Google for two queries, presented as the result of a fight.

Historically the results were displayed graphically in a mixed Flash and JavaScript animation, with two animated stick figures fighting on screen after the queries are entered and before an animated bar graph appeared showing the results.

Between 15 and 27 June 2015, the website was updated to a new version, designed by Andrieu, which the About page stated was powered by Semrush and took into account Google search volume as well as the number of results returned.

[9] It can also be used as a measure of competitiveness; Salam Pax posted a Googlefight result between himself and Raed Jarrar on their blog in 2002, as their worldwide readership rose in the prelude to the 2003 invasion of Iraq.

[10] Googlefight has been highlighted as an example of a site making money from contextual advertising, as well as one that derives its longevity from community participation (in this case, the always changing search terms).