Google (verb)

[8] To prevent genericizing and potential loss of its trademark, Google has discouraged use of the word as a verb, particularly when used as a synonym for general web searching.

On February 23, 2003,[9] Google sent a cease and desist letter to Paul McFedries, creator of Word Spy, a website that tracks neologisms.

[11] It was reported that, in response to this concern, lexicographers for the Merriam-Webster Collegiate Dictionary turned to lowercase the actual entry of the word, google.

And, they maintained the capitalization of the search engine in their definition, "to use the Google search engine to seek online information" (a concern which did not deter the Oxford editors from preserving the history of both "cases").

In 2013, the Swedish Language Council attempted to include the Swedish version of the word (Ogooglebar [sv]) in its list of new words, but Google objected to the definition not being specifically related to Google, and the council was forced to remove it immediately to avoid a legal confrontation with Google.