Googlization

[2] In 2003, John Battelle and Alex Salkever first introduced the term googlization to mean the dominance of Google over nearly all forms of informational commerce on the web.

[3] Initially specializing in text-based Internet searching, Google has expanded its services to include image searching, web-based email, online mapping, video sharing, news delivery, instant messaging, mobile phones, and services aimed at the academic community.

The term may be valid in current development but, after a critical look at the history of search engines, may not be as correctly formulated as one might think.

[citation needed] Geert Lovink argues against the society's growing dependency on Google search retrieval.

[7] Richard A. Rogers points out that Googlization connotes media concentration—an important political economy style critique of Google's taking over of one service after another online;[1] Liz Losh also claims that the Googlization of the BNF has brought considerable public attention in major magazine and newspapers in France.

[8] The Googlization of Everything, a book published in March 2011 by Siva Vaidhyanathan, provides a critical interpretation of how Google is disrupting culture, commerce, and community.

Vaidhyanathan defines Googlization as how, "... since the search engine first appeared and spread through word of mouth for a dozen years, Google has permeated our culture. ...

His basic argument is that we may approve of Google today, but the company very easily could use our information against us in ways that are beneficial to its business, not society.

The founders of Google have encountered hostility to their enterprise almost since its inception, both in the form of general press criticism and actual legal action.

According to Google: "PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

[12] Amongst ordinary internet users, Google is viewed fairly favorably as a search tool and as a company in general.