Goon Affiliated was recorded between the fall of 2009 and the spring of 2010, set to be released just six months after Plies' previous album, Da Realist.

As early as April 2009, Plies began assembling his "dream team" roster of rappers and producers for the project, immediately after the release of his single "Plenty Money".

Fans called a toll-free hotline from May 1 to May 25, 2010, and if Plies picked up the phone, the caller won a prize.

[6] "Becky", the first official single was released in June 2009 and peaked at number 32 on the Billboard Hot R&B/Hip-Hop Songs chart[7] and number 14 on the Hot Rap Tracks chart,[7] The second single was "She Got It Made", featuring Bei Maejor.

[8] Goon Affiliated stopped at number eighteen on the Billboard 200 the following week and sold 21,000 copies, bringing the sales total to 77,000.