Gore Mutual began business with only one paid officer, William A. Walker, who also held the role of secretary-treasurer.

Gore Mutual took advantage of this by expanding into Toronto, Simcoe, Oakville, Port Dover, Colbourne, Yarmouth, and London over a two-year period.

[4] By mid-1870, the number of active Gore Mutual policies had grown to over 6,000, and the company had expanded into Central and Eastern Ontario.

Gore Mutual also began breaking ties with agencies that were in remote areas that were located too far from the head office in Galt.

Not only did Gore Mutual donate to the cause, but every employee gave an additional portion of their income during the war to further aid the efforts of the Canadian troops.

By the end of the war, Gore Mutual had victory bonds amounting to a total of $525,000, which is worth roughly $7,297,550 today.

[4] In the early 1970s, Gore Mutual hired Brantford architects Mark Musselman, McIntyre & Combe to design a new building that was to be attached to the existing head office, built in 1937.

In 1968, Gore Mutual purchased its first Honeywell Computer, becoming one of the first companies in Canada to use computerized policy handling for automobile insurance.

Cathode Ray Tube (CRT) systems were used in the claims department for the purpose of processing personal and commercial lines.

Also during this time, new estimating software was introduced to allow adjusters to prepare quotes with greater speed and accuracy.

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