[4] Appliances are sold under the company's own brands Gorenje, Asko, Mora, Atag, Pelgrim, Etna, Körting and Sidex, and are produced in the main production facility in Velenje as well as at the cooking appliances plant Mora Moravia in Mariánské Údolí (Czech Republic) and at the fridge-freezer plant in Valjevo (Serbia).

In addition to household appliances, Gorenje manufactures ceramics, kitchen and bathroom furniture, and provides services in the fields of energy, ecology, and trade.

[clarification needed] In 1965, Gorenje started producing washing machines under license from Zanussi.

The first washing machine was PS 270 (a re-badge of Zanussi's eponymous 1964 Rex Superautomatic Mod.

During the 1970s, the product range was expanded to kitchen units, ceramics, medical equipment, telecommunications devices, TV sets, and other electrical goods.

It also began establishing a distribution and sales network in Western Europe (Germany, Austria, France, Denmark, and Italy) and Australia.

The first Gorenje Pink Oldtimer was sold at a charity auction to raise money for a campaign against cancer.

[8] In June 2018, the Chinese company Hisense became the majority shareholder in Gorenje Group with a 95.42% stake.

[2] In 2020, the newly founded company Hisense Europe Electronic announced that it would start production of televisions for the European market through Gorenje in the new plant near Velenje.

based in Ljubljana, took over the commercial activities of Hisense Europe Group and Gorenje.

[14][15] Gorenje has continued its operations in Russia despite international sanctions and calls for companies to cease business activities in the country following the 2022 Russian invasion of Ukraine.

[18] This situation has drawn criticism as Gorenje’s ongoing presence in Russia contributes to the local economy, supporting the Russian government's war efforts against Ukraine.

In 1978, Gorenje purchased a seven-seater Cessna Citation I YU-BIA private jet.

[20] Gorenje is the general sponsor of Slovenian Nordic Ski Teams, the Gorenje Handball Club, the French football championship Coupe de la Ligue, and the institution Sport & Media.