In October 2022, Nielsen Holdings (by then consisting of the Global Media business), including the Gracenote subsidiary was acquired by a private equity consortium.

[5] On September 9, 2010, Gracenote received its one-billionth piece of data, with a submission about the Compact Disc release of Swans' My Father Will Guide Me Up a Rope to the Sky.

The acquisition closed in February 2014: Gracenote was aligned with the Tribune Media Services division which focused on TV and Movie metadata and IDs.

[9] On July 9, 2014, Tribune Media Company purchased What's-ON, a provider of TV data and advanced search offerings covering India and the Middle East for $27 million.

This $50 million purchase deepened Gracenote's existing video datasets and added the Studio System database, a subscription-based resource for the Hollywood content creation and distribution communities, to its line-up of offerings.

[11] On October 2, 2014, Gracenote purchased Australia-based TV and movie data company HWW for $19 million US to expand its Asia Pacific presence and international offerings.

After divestiture of NielsenIQ (the former ACNielsen consumer research business) in 2021, Nielsen became solely a media audience measurement and analytics firm including Gracenote.

[19] Gracenote is known for MusicID, a music recognition software which identifies compact discs and delivers artist metadata and cover art to the desktop.

Companies including music services, TV providers, consumer electronics manufacturers and automakers use Gracenote data to power their content, universal search, navigation, linking, discovery and personalized recommendations abilities.

Its music data offering provides information describing Genre, Mood, Era, Origin and Tempo for tens of millions of songs.

[24][25][26] Gracenote Auto puts Automatic Content Recognition (ACR) technology into the car's audio system to identify music playing from various sources including AM/FM and satellite radio, CDs or streaming services and deliver relevant metadata and cover art.

These IDs enable universal search across linear TV, OTT and VOD libraries and make possible "season pass" DVR recordings.

[citation needed] Gracenote Sports provides live scores, play-by-play data, historical results and records, schedules, player profiles, and athlete biographies for 4,500 leagues and competitions such as the NFL, MLB, NBA, NHL, Premier League, F1, Bundesliga, Tour de France, Wimbledon, and the Olympics.

This has been controversial, as the original CDDB database was created out of anonymous contributions, initially via the open source xmcd CD player program.