A vertically integrated company, Graff operations comprise the design, manufacture and retail distribution of jewellery and watches.

[3][4][5][6][7][8] Graff adheres to the Kimberley Process, never knowingly buying or trading rough diamonds from areas where this would encourage conflict or human suffering.

[9] The majority of Graff diamonds are laser engraved with unique Gemological Institute of America (GIA) tracking numbers, which whilst invisible to the naked eye, allow for their origin to be traced.

The Delaire Sunrise is, at 118.08 carats, the largest square emerald cut Fancy Vivid Yellow diamond in the world.

The piece also features an additional clasp to the rear, allowing the blue diamond centrepiece to be removed and worn two ways.

In 1980, two Chicago-based gangsters armed with a handgun and a hand grenade stole jewellery valued at £1.5 million from the Sloane Street premises.

Mafiosi Joseph Scalise and Arthur Rachel, who took "less than a minute" to commit the crime, were apprehended eleven hours later in the United States and were extradited to England where they were tried, convicted and imprisoned for nine years.

[34] In 2003, the New Bond Street premises was robbed by two men from the Pink Panthers international jewel thief network who stole 47 pieces of jewellery worth £23 million.

[35] In 2007, two robbers, who arrived at the Sloane Street premises in a chauffeur-driven Bentley Continental Flying Spur, threatened staff at gunpoint and stole jewellery worth £10 million.

[34] In the same year, the Graff premises in Wafi City, Dubai was targeted by the Pink Panthers again, using two Audi A8 cars to carry out a ram raid.

[37] In the 2009 Graff Diamonds robbery, which took place on 6 August, two armed robbers stole 43 items with a total worth of nearly £40 million.