One of the most luxurious hotels at the turn of the 20th century, it welcomed personalities from politics and culture, taking advantage of its central location.

It was initially managed by Ansermin and Phews, and the hotel attracted renowned guests such as Rubén Darío and Lucio V. Mansilla.

After being converted into apartments in 1948, it was eventually acquired and demolished by the Argentine Chamber of Commerce in 1957 to make way for their new headquarters, completed in 1969.

The corner was crowned by a dome with a bronze statue representing the La Previsora logo, and several metal roofed turrets adorned the mansard.

The hotel's entrance was located at the corner of Florida and Rivadavia streets, leading through a spacious corridor to the main hall, which was accessed by galleries on all floors and was topped by a large skylight to provide natural illumination.