It was originally constructed as the headquarters for Strohs Brewery Company, and as such, had a beer garden on the roof.

The building was designed in the Chicago School architectural style with a steel and concrete structural system that allowed for numerous large window openings.

The west wall is solid masonry for the bottom seven floors as a result of the six-story Fine Arts Building (Adams Theater), which stood on the adjacent site until 2009, when it was demolished, leaving only the Adams Avenue facade.

In the 1950s, in an effort to both modernize the building and increase leaseable space, the original cornice and beer garden were removed and two additional floors were added to the tower, which are clad with brick masonry and stainless steel.

After being purchased by Capozzoli Advisory in 2000, the building was subsequently renovated at a cost of $7 million by Barton Malow Company.