Grandi magazzini

As chance would have it, Helena, wife of Dr Umberto Anzellotti, head of personnel, has discovered that Gruber's son is working under a false name as a clerk in the sanitary department.

The surprise arrival of the engineer Gruber leads to other misunderstandings that cause Evaristo's dismissal, until he is reinstated by De Rossi himself, who in the meantime has paid off his gambling debt.

Nicola Abatecola is a beggar with a false leg who, together with his daughter Assunta, works as a street musician at the entrance to the department store.

Brought back to the set by production secretary Bonanni, he angers the director by constantly changing his lines.

In order to save his friend's face, Simoni obtains to let him shoot the commercial without film, promising the director to find a free substitute; Salviati this time plays the commercial perfectly, but when he is asked to shoot another one for safety he refuses, then making the noble gesture of offering champagne to the crew with his pay.

Antonio Borazzi is a lout from Cantalupo in Sabina, the lucky winner of a shopping voucher to spend at the G.M., to the tune of 500,000 Italian lira.

Tucci, however, decides to have the article examined by an expert in marketing for children, his son Carletto, who subjects Turati to a series of painful tests.

Shortly afterwards, Roberto realises he has been dreaming, but decides to follow Muti's advice anyway and returns with Luisa, who happens to look exactly like the well-known actress.

A customer with stings on his face asks for an insecticide against wasps and a salesman shows him one that makes a scooter of the same name crash to the ground.

A black customer asks the reception desk where the 'white fair' is (the post-Christmas sales on underwear, a great classic of the period).