It was conceived and launched by Dan Brill and Diane Boadway in October, 1991 and was based in Toronto, Ontario, Canada.
During its first five years of publication, Graphic Exchange broke many of the barriers in publishing through the use of new desktop technologies and printing techniques, including experimentation with and coverage of stochastic screening, waterless printing, CD-ROM publishing, and digital video, as well as various new software and hardware products introduced during that period.
In October, 2001, the magazine published its biggest issue in concert with its tenth anniversary.
Major advertisers included such household names as Apple Computer, Adobe Systems, Xerox, Corel, Agfa, Heidelberg, Radius, Viewsonic and Mitsubishi.
In 2006, gX began broadening its content to reflect an updated editorial mandate that encompassed themes related to the intersection of art and design with technology.